Consultant, CMO, Non-Exec
Here is a free Google Analytics report showing visits, pageview, bounce rate, and visitor type metrics in a couple of ways you don’t often see them: By ‘Hour of Day’ By ‘Day of Week’ There are 2 versions of the report, one for ‘all sites’, and one for ‘ecommerce’ sites: Here’s the report: http://bit.ly/hrdreport (there are …
Which way do people hold their phones/tablets when browsing websites? Here’re the results of a little experiment in ‘Mobile Device Orientation’. There are only abou犀利士 t 1,500 visits here, but interesting nonetheless: This shows info ‘on load’ of pages, but it is broadly similar on this site when factoring in people who rotate the device after …
Here are lots of good, useful, interesting answers to the hypothetical question: “How would you market an ecommerce site on a £10k per year budget?”. [View the story “£10k Marketing Budget Challenge” on Storify] £10k Marketing Budget Challenge What would you do if you had a fixed £10k budget to market an ecommerce site for …
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Here’s a breakdown of how 2 of the most prominent search algorithms on the web appear to be presenting information that it would be illegal for you or I to communicate. The first is the Twitter search algorithm, tweaked recently in a way which (inadvertently) increases the likelihood of people finding out ‘illegal’ information. The second …
Google Analytics has a set of ‘speed’ reports, found under the the ‘Content’ left-hand navigation item. Here are 10 very quick “Google Analytics Site Speed” tips, collected together for ease of reading: All of the load speed data in Google Analytics is taken from users’ browsers themselves, so is fairly accurate. The browser stores all this …
There’s a story in the news at the moment about a woman (Naomi Oni) who was attacked with acid on the way home from work, almost lost her sight as a result, and had her skin badly burned. The Follow-up Story: “Was it self-inflicted????” A series of follow-up stories ask “Did she actually do this …
Here’s a graph showing interest in the phrase ‘Responsive Design’ over the last couple of years: Responsive design is (as you probably know) where you design a website/pages in such a way that the content displays differently on different devices. Usually that means navigation/content is organised differently on phone vs desktop/laptop (and sometimes differently on …
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They’ve just changed (quite significantly) the way the ‘+1’ & ‘share’ buttons on Google+ posts look. I thought it would be worth going back and looking at how things looked when it first launched vs how it looks now. Below are 2 screengrabs of exactly the same Google+ post, 18 months apart. The first image …
Here’s another small tweak to the Google Analytics user interface. The charts in ‘Overview’ reports used to be pinned to the left, even if you were using a very, very wide screen. Now, they concertina out depending on the width of your screen. (not shown in the screengrab below, they also now label these with …
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