#RoundUpYourMates – Did Guinness’s Ad Experiment Backfire?

Guinness, one of the world’s most well-known brands, just carried out a fairly interesting ad campaign. One that looks to have sprung forth from concepts like ‘integrating online & offline’, ‘content marketing’, ‘earned media’, and lots of other buzzphrases. Here’s what they did: Bought up all of the ad space during one of the UK’s most …

The Hypocrisy of Big News Sites on State Surveillance in Seven Images

Every large news site is preaching about the NSA PRISM programme, and Obama’s apparent hypocrisy in monitoring his citizens. What none of them mention explicitly is that they themselves use hundreds of technologies to track their readers both on their own sites, and as their readers move around the web. Here are 6 images showing …

Goldman Sachs, Bloomberg, and Data Literacy

The biggest finance/data story of the month is that “Bloomberg snooped on Goldman Sachs”. Here is one of the dozens (thousands) of articles covering it: http://theweek.com/article/index/244050/is-bloomberg-news-spying-on-goldman-sachs What’s the fuss about? This is the summary of the story: Most banks & financial institutions use Bloomberg systems to gather information about financial markets. Bloomberg record data on who …