#RoundUpYourMates – Did Guinness’s Ad Experiment Backfire?
Guinness, one of the world’s most well-known brands, just carried out a fairly interesting ad campaign. One that looks to have sprung forth from concepts like ‘integrating online & offline’, ‘content marketing’, ‘earned media’, and lots of other buzzphrases. Here’s what they did: Bought up all of the ad space during one of the UK’s most …
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