The Apprentice: 5 Basic Digital Marketing Errors from @Lord_Sugar’s New Company

The latest series of ‘The Apprentice’ just came to an end in the UK and, if you were among those following, you’ll know the winner was a man called Mark Wright, who gained a £250,000 investment (roughly $400k for any Americans reading), to spend launching a Digital Marketing Agency. Not an original idea, but sensible nonetheless: Digital …

Which Political Parties Should be Invited to Take Part in TV Debates?

Four of the UK’s largest broadcasters have announced plans for a series of leadership debates prior to the next general election. The BBC, ITV, Sky and Channel 4 plan to hold 3 debates: One with the Conservative & Labour parties. One with those parties plus the Liberal Democrats. One with Conservative, Labour, Lib Dem, and UKIP. Their …

Is the Cookie Law Being Enforced in the UK?

In 2012, “the cookie law” was implemented in the UK (it was actually a year earlier, but UK organisations were given a year’s grace period). I put in a ‘Freedom of Information’ request to the Information Commissioner’s office to see how they’re currently enforcing the law. Ashley Duffy (Lead Information Access Officer at the ICO) very …

Cookies

This site uses cookies. At the time of writing the technology that places those cookies is roughly as follows: Twitter – the site uses a tweet/follow button occasionally, which uses cookies. If you’re logged in to Twitter, this may mean they know you’ve been to particular URLs. Google Analytics – the site uses various pretty …

How Google are Pivoting Brand Searches Into AdWords Profits

Google have been rolling out “Sitelinks Search Boxes” for many sites recently. These have existed for years, but on a very, very limited number of sites, and without any auto-complete functionality. These are useful from a user point of view but – something that has not been spoken about particularly – they also provide a …

What Would Happen if you Flipped the Scotland #indyref Question?

The Scotland referendum question is worded like this: “Should Scotland be an independent country?” As a result, the “Independent Scotland” campaigners are called the “Yes” camp, and those who want the UK to stay together are the “No” camp. I’ve heard it suggested quite a few times that 犀利士 this puts the ‘unionists’ at a fundamental …