Consultant, CMO, Non-Exec
Here’s a tweet that sums up the depressing state of the London property market. You may well have seen this: Only… if you spend 2 minutes looking into it, it may not be all it seems. As you can see, it was retweeted well over 4,000 times (probably many more if you take into account …
Continue reading “Is There Really a “£500 Bed Under The Stairs” in London?”
The latest series of ‘The Apprentice’ just came to an end in the UK and, if you were among those following, you’ll know the winner was a man called Mark Wright, who gained a £250,000 investment (roughly $400k for any Americans reading), to spend launching a Digital Marketing Agency. Not an original idea, but sensible nonetheless: Digital …
Continue reading “The Apprentice: 5 Basic Digital Marketing Errors from @Lord_Sugar’s New Company”
Google have been rolling out “Sitelinks Search Boxes” for many sites recently. These have existed for years, but on a very, very limited number of sites, and without any auto-complete functionality. These are useful from a user point of view but – something that has not been spoken about particularly – they also provide a …
Continue reading “How Google are Pivoting Brand Searches Into AdWords Profits”
It’s very much worth testing the price of your app or service, but also worth trying to avoid having too many different prices visible to potential customers at the same time when you’re running different tests and segmented offers. Here are 8 examples of different prices for FT.com subscription, all found within a couple of …
The Impact of Small Improvements In situations where there is a chain of events, very small improvements within the chain can yield犀利士 big end results. Most digital marketing/website user journeys are like this. As a silly example, the chart below shows how a brand could increase their ’email revenue’ from £391,500 to £500,772, simply by …