“Electric Jukebox” & Forgetting to Register Domain Names

Here’s a very short tale about spending what looks like millions on launching a digital product, without paying attention to the basics of digital marketing. It is about “Electric Jukebox”, a service that has just been launched, with Stephen Fry, Robbie Williams, Sheryl Crow, and various other celebrities on board. Electric Jukebox is billed as a simple …

.UK Domains Launched – Sorry!

On June 10th 2014, at 8am, Nominet (the UK domain registry) launched “.uk” domains. In other words, I could now move this site to “http://barker.uk” rather than “http://barker.co.uk”. To announce the launch – the biggest change to UK internet addresses in many, many years – Nominet have launched what they call “the world’s largest welcome sign”, …