UK SEO Pricing Infographic

UK SEO Pricing


Here’s an infographic based on the results of a survey of 81 UK agencies & consultancies who provide SEO services.

The background on it is that SEOMoz recently conducted a global SEO pricing survey. The survey covered 500+ agencies & consultancies providing SEO services in various countries across the world. They very kindly released the raw data, so I’ve compiled the results from the 81 UK responses into the below Infographic. (leaning more toward ‘info’ than ‘graphic’).

81 UK Agencies/Consultancies & How they Price SEO Services

UK SEO Prices
(click the graphic for larger version)

Use the Infographic Yourself

Feel free to reuse the graphic. Please do link back to the original SEOMoz post (and to me either here or as @danbarker on twitter).

Here’s some code to embed it on your site if useful:



There are lots of caveats to this data: We don’t know who the respondents were, the original price questions were all in US dollars, though I’ve converted to pounds (often asking in dollars means UK people either guess at the exchange rate, or simply reply as if the question were in pounds), the pool of data is fairly small, questions are paraphrased here, etc.

But there’s valuable stuff there both for SEO companies & for anyone buying SEO services. Take a look at the original post on SEOMoz for more details, and to download the data yourself. (I have no affiliation with SEOMoz – I just liked that they’d put out the raw data, and they agreed I could reuse it if I linked back).


Thanks for reading. Drop me a note on twitter (@danbarker) or leave a comment here with any questions, and do feel free to share this on twitter if you found it useful.

3 replies
  1. Paul
    Paul says:

    Great infographic!! I haven’t seen some of these areas covered before.

    I particularly like the data on how many clients agencies have, would be very interested to see more on thi. Would like to see the amount of SEO clients agencies have split by size and main focus of the agency. I haven’t seen anything on this before.

  2. Mary Keane-Dawson
    Mary Keane-Dawson says:

    Nice infographic Dan and SEOMOZ for the data…..interesting how the pricing model could be interpreted very loosely as having significant traction and volume on jobs under 1k, a noticeable uplift between projects in the 5 to 10k range, but interestingly, there seems to be roughly 10% plus of SEO work in the £3,500 plus per month retainer model. Not sure what this is telling us, but I suspect strategic SEO work is becoming increasingly valued by clients, and practitioners need to consider this when putting proposals together.


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