You may have noticed these fake ‘Log into Google’ pages appearing more and more. They (and equivalents for other services) have very quickly become one of the main ways hackers use to steal other users’ accounts: (look carefully at the URL) The usual solution put forward to avoid falling for these is to ‘use 2-factor …
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Dan Barker has worked across more than 200 brands in areas covering: Strategy, Marketing, Customer Satisfaction, Research, Technology, Data & Analytics. He is currently CMO of a fintech business with 11-figures in assets under management, co-owns some smaller businesses, works as a non-exec, and as a trustee of a charity with activity related to causes …
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Here is an interview with the founder of a company that’s played a fair-sized part in shaping the modern world: Apple. Below you’ll find a 2,000 word interview where he very kindly gives his insights and advice on careers, regret, misconceptions, and the characteristics behind Apple’s success. Which Apple Founder? If you asked 1,000 people …
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This is a blog post about the first ever banner ad (from 1994), and the results it got when I set it live again. The post answers 2 interesting questions: What did the first ever banner ad look like? If you ran the same ad today, how would it perform? What was the first ad? …
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Over the last couple of years, Twitter silently changed the way they treat any links you include in tweets. In doing so, they have given themselves a very nice competitive advantage in lots areas, but they’ve also silently taken away the ability for search engines to follow the links you post to Twitter. Here’s what Twitter changed: …
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Guinness, one of the world’s most well-known brands, just carried out a fairly interesting ad campaign. One that looks to have sprung forth from concepts like ‘integrating online & offline’, ‘content marketing’, ‘earned media’, and lots of other buzzphrases. Here’s what they did: Bought up all of the ad space during one of the UK’s most …
Continue reading “#RoundUpYourMates – Did Guinness’s Ad Experiment Backfire?”
The Daily Mail are testing an update to their Comment UX. It’s easy to ignore comments, and their usefulness, but take a look at a few of the Daily Mail’s articles, count up the number of comments & the number or ratings on those comments, make an estimate as to what percentage of people bother …
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Download the free ‘Not Provided’ kit. Since October 2011, Google has gradually hidden away data about the keywords used by people to find your site. The “Not Provided” Kit is a set of simple add-ons for Google Analytics (put together by me – @danbarker) to help you understand what’s happening now that data is absent. …
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Every large news site is preaching about the NSA PRISM programme, and Obama’s apparent hypocrisy in monitoring his citizens. What none of them mention explicitly is that they themselves use hundreds of technologies to track their readers both on their own sites, and as their readers move around the web. Here are 6 images showing …
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The biggest finance/data story of the month is that “Bloomberg snooped on Goldman Sachs”. Here is one of the dozens (thousands) of articles covering it: http://theweek.com/article/index/244050/is-bloomberg-news-spying-on-goldman-sachs What’s the fuss about? This is the summary of the story: Most banks & financial institutions use Bloomberg systems to gather information about financial markets. Bloomberg record data on who …
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