Entries by dan barker

“Electric Jukebox” & Forgetting to Register Domain Names

Here’s a very short tale about spending what looks like millions on launching a digital product, without paying attention to the basics of digital marketing. It is about “Electric Jukebox”, a service that has just been launched, with Stephen Fry, Robbie Williams, Sheryl Crow, and various other celebrities on board. Electric Jukebox is billed as a simple […]

Who would win an election today: Jeremy Corbyn or David Cameron?

In the UK, the main opposition party just appointed a new leader. A man called Jeremy Corbyn. Many of the country’s leading newspapers have since cast him variously as a buffoon, a court jester, a threat to security, a terrorist sympathiser, and various other extremely negative figures. Even newspapers that traditionally support his party seem […]

Climb Online: Performance After 100 Days

Toward the end of 2014, a man called Mark Wright won “The Apprentice” in the UK, with his idea to create a Search Marketing Agency called ‘Climb Online’. Just after the show aired, I ran a quick poll asking the question “Do you think Lord Sugar should have invested in ‘Climb Online’?”. After 45 minutes I […]

5 Business Rules from Eric Schmidt

Eric Schmidt & Jonathan Rosenberg have been touring the world talking about ‘How Google Works’. Eric is the former CEO of Google, and current ‘Executive Chairman’, Jonathan is the former SVP of Products at Google. Much of the talk was a condensed version of their book “How Google Works”, but there were a few extras in […]

The Life of a Twitter Gaffe

Here is a very short post about an enormous Twitter Gaffe, along with a short set of suggestions for minimising the risks of this occurring. The Gaffe During a period when over a million people were marching in Paris, following a series of terrorist attacks, a woman on Twitter hit the ‘Tweet’ button & published […]

Is the Cookie Law Being Enforced in the UK?

In 2012, “the cookie law” was implemented in the UK (it was actually a year earlier, but UK organisations were given a year’s grace period). I put in a ‘Freedom of Information’ request to the Information Commissioner’s office to see how they’re currently enforcing the law. Ashley Duffy (Lead Information Access Officer at the ICO) very […]