On June 10th 2014, at 8am, Nominet (the UK domain registry) launched “.uk” domains. In other words, I could now move this site to “http://barker.uk” rather than “http://barker.co.uk”.
To announce the launch – the biggest change to UK internet addresses in many, many years – Nominet have launched what they call “the world’s largest welcome sign”, visible from 35,000 feet. Here’s how the Daily Mail described this enormous sign:
Sadly – here’s what you see if you visit the URL on the world’s largest welcome sign:
A shame to have launched the world’s largest welcome sign leading to a large “Sorry…” notice, and a nice lesson to remember to double check your landing pages when running multi-channel campaigns.
Note: If you’d like a full summary of the .uk change, what it means, and what to do about it, feel free to leave a comment and I’ll update this post later.