12 Companies Who Forgot to Buy Their Dotcom Domains
I’ve helped a few companies buy ‘their’ domain names from other owners over the last few years. Usually it’s either ‘very easy and expensive’, ‘hard but cheaper’, or just ‘totally impossible’.
Here’s a very quick post showing some dotcoms who likely fit into the ‘impossible’ category, plus a few where companies likely just haven’t tried hard enough. Big, big companies who – very surprisingly – don’t own their own dotcom domains. (Number 10 is probably most surprising).
If you know of any other interesting ones, do drop them in the comments.
Here’s a very surprising one – one of the world’s largest car manufacturers – yet they don’t own their dotcom domain. It’s an interesting case, and if you look at the site the ‘lawsuit’ link is worth a read. Here’s Nissan.com:
2. Paul Smith
Google claims there are over 300,000 exact match searches for ‘paul smith’ each month, and the brand has a very mature ecommerce site. Yet here’s paulsmith.com:
3. Compass Group
Ever heard of Compass Group? They’re a FTSE 100 food company, brought in revenue of £15.8 billion in 2011, and employ almost half a million staff. Yet they don’t own ‘compass.com’ or ‘compassgroup.com’ – here’s what sits there instead:
A bit of a cheat this one, as I’m not sure ABBA even have a website, but here’s the current homepage at abba.com:
Tate Online has over 65,000 works of art, they have 4 immensely famous art galleries (the oldest stretching back to 1897). Here’s Tate.com:
Proctor and Gamble brought in $82 billion of revenue in 2011. One of their most famous UK brands – fairy – has to settle for ‘fairynonbio.co.uk’. Here’s the current Fairy.com:
The city of London threatened to set up a ‘.london’ generic top level domain, yet the city doesn’t even own its own dotcom. The ‘official’ website is at visitlondon.com, meanwhile the main dotcom houses this:
Guardian.co.uk gets over 4 million daily visitors. I’d bet guardian.com gets quite a lot of accidental typo traffic. Here’s its current incarnation:
With 1,500 shops, 400,000 ‘likes’ on Facebook and almost 20,000 employees, Greggs Bakers is both a large company and quite committed to the web. As a result, it’s quite surprising that this currently sits at Greggs.com:
Argos passed the ‘£1 billion online’ barrier way back in 2008, yet years later they still haven’t managed to claim the Argos.com domain. Amazing, eh?
While not as large as some of the others here (at least not yet!), Distilled will be known to lots of domainers and search marketers. Despite specialising in search & online reputation, even they haven’t managed to get hold of distilled.com. (Big thanks to the brilliant @carlhendy for this & the next one). Here’s the current distilled.com site:
Another from the car industry is Skoda – one of the biggest brand rejuvenations in recent history after their purchase by Volkswagen, yet here is the content of Skoda.com:
Do drop a note in the comments if you know of any other really interesting/surprising ones.