Complete A-Z of Questions People Ask Google

Here is a complete A-Z of the top Google Suggestions covering all questions people ask.

In other words a list of the top Google Suggestions for:

  • ‘Why…’
  • ‘Who…’
  • ‘Where…’
  • ‘When…’
  • ‘What…’
  • ‘How…’
  • along with each of those with every letter of the alphabet added. (ie. ‘why a…’, ‘why b…’, etc).
WHY? WHO? WHERE?
why is the sky blue who unfollowed me where is chuck norris
why do we yawn who is where’s wally
why do cats purr who calls me wherever you will go lyrics
why am i always tired who left x factor wherever you will go
why am i so tired who wants to be a millionaire where is the love lyrics
why do we dream who invented the internet where is merlin filmed
why is the sea salty who sampled where the wild things are
why do we celebrate halloween who was the first james bond where is downton abbey
why are manhole covers round who you are lyrics where eagles dare
why buy new who clothing where am i
Why A… Who A… Where A…
why am i always tired who ate all the pies where am i
why am i so tired who am i where are they now
why are manhole covers round who are the kardashians where are your kidneys
why are flamingos pink who am i lyrics where are mumford and sons from
why am i not losing weight who and whom where am i game
why am i always hungry who am i quiz where are your appendix
why am i so ugly who are the illuminati where are mk1 from
why are people gay who are the avengers where are you now
why are we here who are you where are the northern lights
why am i always cold who are ee where are the cotswolds
Why B… Who B… Where B…
why buy new who built the pyramids where brooklyn at
why be happy when you could be normal who built stonehenge where brooklyn at lyrics
why band who breastfeeding where best to see northern lights
why buy an ipad who built the moon where be that blackbird to
why become a teacher who built the eiffel tower where by
why buy a tablet who built the ark song where bananas grow
why boats who built the titanic where buy oyster card
why blog who built the pyramids in egypt where best to invest money
why bird who built the taj mahal where bats live
why become an accountant who built buckingham palace where bora bora
Why C… Who C… Where C…
why can’t i get pregnant who calls me where can i buy amazon gift cards
why can’t i lose weight who clothing where can i download movies for free
why can’t we be friends who created the internet where can i download free music
why can’t i get a job who can claim income support where can i watch the valleys online
why can’t i sleep who celebrates diwali where can i sell my books
why can’t i stop eating who cares scotland where can i download free albums
why cats purr who called where can i buy viagra
why can’t i get a boyfriend who cares trust where can i use paypal
why can graphite conduct electricity who created google where can i buy an ipad mini
why commercial law who created facebook where can i buy an oyster card
Why D… Who D… Where D…
why do we yawn who do you think you are where do penguins live
why do cats purr who dies in emmerdale where do bananas come from
why do we dream who discovered america where does harry styles live
why do we celebrate halloween who discovered electricity where did the titanic sink
why do men cheat who died today where does snot come from
why do dogs eat grass who dares wins where does chocolate come from
why do we cry who do i look like where does nigel slater live
why do people smoke who died in hollyoaks where did aids come from
why did hitler hate jews who definition of health where does helium come from
why do dogs lick who discovered dna where does gary barlow live
Why E… Who E… Where E…
why evolution is true who else is involved with jimmy savile where eagles dare
Why emulsifiers are added to some foods who else jimmy savile where ever you will go
why eat who else writes like where ever you will go lyrics
why exercise who europe where everybody knows your name
why electric ballroom who enforces health and safety law where exists
why eye man who enforces the hsw where eagles dare theme
why eat 5 a day who else is accused with jimmy saville where ever you go
why exercise is good for you who employment where everybody knows your name lyrics
why exercise is important who else was with jimmy saville where eagles dare lyrics
why evolution is wrong who else but quagmire where eagles dare music
Why F… Who F… Where F…
why fashion who framed roger rabbit wherefore art thou
why facebook is bad who flies where where food comes from
why finance who framed roger rabbit 2 where from where now
why fashion is important who framed roger rabbit characters where fred
why fashion republic who found america where flavour is king
why favourite a tweet who follows me where food comes from ks1
why football is better than rugby who follows who where french is spoken
why fill tyres with nitrogen who fought in world war 2 wherefore
why financial services who founded apple where foxes live
why facebook who fought in world war 1 where famous people live
Why G… Who G… Where G…
why go to university who gon stop me lyrics where good ideas come from
why get married who growth charts where going on a bear hunt
why georgia lyrics who got voted off strictly where gives student discount
why get an ipad who goes there where game of thrones filmed
why goldman sachs who guards the guards where go the boats
why god Why lyrics who gon stop me where god left his shoes
why grant thornton who gets child benefit where got ghost
why georgia tab who gets working tax credit where google lives
why gif who gave freddie mercury aids where giraffes live
why get a tablet who games where gold is found
Why H… Who H… Where H…
why has cj left eggheads who has played james bond where have you been
why house of fraser who has the most twitter followers where have you been lyrics
why has orange changed to ee who has died today where have all the flowers gone
why have i missed my period who has the highest iq where have all the cowboys gone
why hsbc who has won the most oscars where have you been all my life
why have i lost my voice who has unfollowed me on twitter where have all the flowers gone lyrics
why has janine left eastenders who has played dr who where has our arsenal gone
why heskey is better than messi who hosts where has dan lobb gone
why have kids who has taylor swift dated where has youtube app gone
why hitler hated jews who health definition where has cj gone from eggheads
Why I… Who I… Where I…
why is the sky blue who is where is chuck norris
why is the sea salty who invented the internet where is the love lyrics
why is my period late who invented electricity where is merlin filmed
why is my internet so slow who internet where is downton abbey
why is my hair falling out who is the stig where is rita ora from
why is loft insulation needed who is my mp where is hot in december
why is my computer so slow who is calling me where is hot in october
why is the sea blue who is demi lovato where is hot in november
why is communication important who invented the light bulb where is bora bora
why is yawning contagious who is banksy where is hot in january
Why J… Who J… Where J…
why jailbreak iphone who jobs where jesus was born
why jailbreak apple tv who just called me where james arthur from
why jailbreak ipad who just left x factor where jesus died
why jewellers who job vacancies where jesus walked
why jp morgan who just unfollowed me where james bond born
why join deloitte who just died where justin bieber lives
why join the army who jobs uk where jurassic park was filmed
why jailbreak ipad 2 who joined the eu in 2004 where john lennon was shot
why jailbreak ipad 3 who joined the league of nations where jews worship
why jailbreak ps3 who just died in hollyoaks where julius caesar died
Why K… Who K… Where K…
why kpmg who killed jfk where kids play
why kakashi killed rin who killed cock robin where kids play kettering
why kodak failed who knew lyrics where keith lemon from
why kun aguero who knows where the time goes where kosovo is located
why kpmg over big 4 who killed tupac where kidney pain
Why kardashians are famous who killed derek branning where kangaroos live
why keep fit who killed john lennon where koalas live
why kosher salt who killed martin luther king where keynes went wrong
why knead bread who killed jesus where kilimanjaro
why keep a journal who killed bambi where killer whales live
Why L… Who L… Where L…
why loft insulation is needed who left x factor where london
why learn a language who left x factor tonight where love lives
why lucy left x factor who let the dogs out where london magazine
why love matters who left strictly where learners grow
why lyrics who left strictly come dancing where like sql
why law who let the dogs out lyrics where like
why learn french who left strictly tonight where love lives lyrics
Why legislation relating to employment exists who left i’m a celebrity where lucy spraggan
why learn spanish who left i’m a celebrity last night where late the sweet birds sang
why learn latin who lived in my house where lesotho and what is its capital
Why M… Who M… Where M…
why men cheat who moved my cheese where my water
why men pull away who made the bayeux tapestry where me keys where me phone
why medicine who made god where my wellies take me
why me who made the internet where my perry
why mumps etc who manages one direction where memories meet
why morgan stanley who made google where my keys
why men fall in love who made your pants where my droid
why marketing who made facebook where my iphone
why must i cry who moved my cheese pdf where magazine
why must i be a teenager in love who made the first car where me keys where me phone lyrics
Why n… Who N… Where N…
why not edinburgh who needs a crb check where nobody knows lyrics
why not associates who names hurricanes where not exists
why nations fail who number is this where next
why not who narrates come dine with me where next association
why not zoidberg who narrates thomas the tank engine where next islington
why not both who needs public liability insurance where names come from
why not to vote for romney who named the planets where not to live in london
why not me lyrics who needs a tv licence where not exists sql
why not models who narrates classic car rescue where not to go in new york
why not hairdressing who needs a flu jab where not in sql
Why O… Who O… Where O…
why obama will win who or whom where or were
why orwell matters who owns domain where on earth is carmen sandiego
why obama won who owns the bank of england where or when
why onions make you cry who owns google where or when lyrics
why organic who owns harrods where our food comes from
why outsource who owns tesco where on earth
why obama sucks who owns mcdonalds where our food comes from ks1
why oxford who owns red bull where offers student discount
why oh why who owns amazon where on the body is the liver
why oliver wyman who owns aston martin where oh where oh where is shadow
Why P… Who P… Where P…
why poverty who phoned me where perry
why poverty bbc who played james bond where penguins live
why pwc who plays voldemort where polar bears live
why people wear poppies who plays mrs brown where plastic comes from
why people communicate who plays dumbledore where pail limbs lie
why people smoke who pain ladder where phrases come from
why pharmacy who painted the mona lisa where peaceful waters flow
why people cheat who plays thor where people live
why partition a hard drive who played darth vader where pizza originated
why people take drugs who put the colours in the rainbow where planes go to die
Why Q… Who Q… Where Q…
why quit who qualifies for legal aid where questions
why questions who qualifies for working tax credit where queen victoria born
why quotes who qualifies for income support where quasimodo lived
why qwerty who qualifies for free school meals where queen victoria lived
Why qualitative research who qualifies for child benefit where quality is cheaper
why quaggas became extinct who qualifies for dla where queen lives
why quality is important who qualifies for heating allowance where qualitative research is used
Why questionnaires are good in research who qualifies for free prescriptions where qatar
Why quantitative research who qualifies for flu jab where quotes
why quit caffeine who qualifies for council tax benefit where queen elizabeth 1 lived
Why R… Who R… Where R…
why root android who rang me where rainbows end
why recycle who runs the world where rita ora from
why root nexus 7 who rules the world where ravens dare
why republic who remembers me where rainbows end film
why read who represents where r your kidneys
why recycling is important who run the world lyrics where rainbows end movie
why reading is important who really killed jfk where rainbows end book
why religion is bad who reads the guardian where rivers flow into
Why recruitment who really runs the world where refined people live
why research who retweeted me where r u
Why S… Who S… Where S…
why stop now who sampled where should i live
why should we employ you who shot jr where shall i go on holiday
why so serious who scored where’s wally
why should we recycle who says lyrics where spirits have lease
why study history who shot jfk where sql
why study law who sings gangnam style where should eggs be stored
why study economics who shot john lennon where should i invest my money
why study psychology who sings titanium where silence has lease
why study languages who supplies my electricity where sayings come from
why should i worry lyrics who supplies my water where should i go on holiday quiz
Why T… Who T… Where T…
why the whales came who to follow on twitter where the wild things are
why this kolaveri who to follow on instagram where the trail ends
why the world will end in 2012 who to notify when you move where the truth lies
why teach who to call in a power cut where to live in london
why thank you who to address cover letter to where to stay in paris
why take folic acid who to marry in skyrim where the heart is
why the sky is blue who takes paypal where them girls at lyrics
why turkey at christmas who the hell cares where the hell is matt
why twilight sucks who tb where to eat in london
why the west rules for now who takes american express where to go in november
Why U… Who U… Where U…
why upgrade to windows 8 who unfollowed me where us the love lyrics
why ubs who unfollowed me on tumblr where u at lyrics
why use a lens hood who unfriended me on facebook where upon
why use twitter who unfollowed me on instagram where us malta
why use social media who used to live in my house where u at
why use paypal who used to present x factor where uk exports go
why u no who uk where us the love
why use linux who uses makaton where u been
why upgrade to ios 6 who u are lyrics where u from brudda
why use linkedin who unfollowed me free where u going
Why V… Who V… Where V…
why volunteer who vs whom where vs were
why vote for romney who votes for christopher maloney where volcanoes are found
why vote for obama who viewed my profile where vs having
why volcanoes erupt who vacancies where vanilla comes from
why vegan who voted off x factor where volcanoes occur
why visit london who voices spongebob where viruses are found
why vote who viewed my twitter where vitamin d is found
why volunteer abroad who voices stewie griffin where vs having sql
why vegetarian who voted off strictly where vampires come from
why visit new york who voices the argos aliens where vampires live
Why W… Who W… Where W…
why was the berlin wall built who wants to be a millionaire where was skyfall filmed
why will the world end in 2012 who went out of x factor where was crickley hall filmed
why women cheat who was the first james bond where was harry potter filmed
why wont my iphone sync who won x factor 2010 where was war horse filmed
why was jesus crucified who won x factor 2011 where was downton abbey filmed
why was the great wall of china built who wrote the bible where was mama mia filmed
why was franz
ferdinand assassinated
who was jack the ripper where was i
why was anne boleyn executed who wants to be a millionaire game where was rita ora born
why we fight who won the voice where was hot fuzz filmed
why wont my ipod sync who was voted off x factor where were
Why X… Who X… Where X…
why xbox is better than ps3 who x factor where x factor filmed
why xmas who xdr tb where x factor judges houses 2012
why x factor is bad who x factor 2010 where x
why x86 who xpert where xbox made
why xbox sucks who x factor judges 2012 where x in sql
why xbox is better than pc who x factor 2012 where x factor started
why xml who x whom where x factor
why x86 for 32
bit
who x factor judges where can i download movies for free
why xhtml who xing where can i download free music
why xylem is described as a tissue who xpert mtb rif where can i watch the valleys online
Why Y… Who Y… Where Y…
why you heff to be mad who you are lyrics where you gonna sleep tonight
why you no who you are chords where you lead
why you shouldn’t smoke who you are where you at lyrics
why you little who you are jessie j chords where you gonna run to
why you want to work for us who you finna try where your treasure is
why yawn who you are guitar chords where you lead lyrics
why you are applying for an apprenticeship who you gonna call where you are lyrics
why you mad who you are tab where you will go lyrics
why you’re not married who you’re around lyrics meek where you lead rock choir
why you should stop smoking who you callin pinhead where you at
Why Z… Who Z… Where Z…
why zebras don’t get ulcers who zambia where zayn malik from
why zoos are bad who zimbabwe where zebras live
why zoos are good who zoomin who where zayn malik from originally
why zip files who zippy where zeus lives
why zoos should be banned whozoo where zeno taught
why zoos should not be banned who zoonotic diseases where zinc is found
why zurich who zanzibar where zayn malik was born
why zumba who z scores where zeus was born
why zoos are bad facts who zinc where zayn malik lives
why zara is successful who zeus father where zippo made
WHEN? WHAT? HOW?
when is easter 2013 what car how i met your mother
when do clocks change what hi fi how to make pancakes
when is halloween what is my ip how to write a cv
when the lights went out what is gangnam style how did i do
when is children in need 2012 what time is it how to lose weight
when do the clocks go back what does yolo mean how to save a life lyrics
when will the world end what is love how to write a cover letter
when is eid 2012 what happened to lucy spraggan how to tie a tie
when is diwali 2012 what is my ip address how we do lyrics
when is the world going to end what the font how to draw
When A… What A… How A…
when a stranger calls what are cookies how are you in spanish
when are you most fertile what are prime numbers how are you in french
when a man loves a woman what are capers how are you in german
when am i ovulating what are piles how are hurricanes named
when am i most fertile what a wonderful world how are volcanoes formed
when a man loves a woman lyrics what are hd brows how are hurricanes formed
when am i due what are stem cells how are you in italian
when a child is born what app how are fossils formed
when a child is born lyrics what are the 7 wonders of the world how are sedimentary rocks formed
when are women most fertile what a wonderful world lyrics how are metamorphic rocks formed
When B… What B… How B…
when boris met dave what body shape am i how britain worked
when boys what bike how big is an acre
when baby due what benefits am i entitled to how big is the universe
when babies crawl what benefits can i get how big is the sun
when babies smile what becomes of the broken hearted how big is the moon
when britain ruled the skies what browser am i using how big is a2
when baby sit up what benefits can i claim how big is a1
when babies start teething what book should i read how big is a football pitch
when boris met dave watch online what bra size am i how bad do you want it
when baby sleep through night what brings on labour how bizarre
When C… What C… How C…
when can i retire what car how clean is your house
when can babies see what camera how can i lose weight
when can i take a pregnancy test what colours make brown how can i make money fast
when can i do a pregnancy test what causes cramp how can she slap
when can i upgrade my phone what causes mouth ulcers how clubbing changed the world
when can babies drink tap water what causes thrush how can i keep from singing
when can i get pregnant what county is london in how chocolate is made
when can you get pregnant what causes high blood pressure how children learn
when can babies drink water what car should i buy how cold is space
when can babies have cows milk what causes hiccups how can you catch hiv
When D… What D… How D…
when do clocks change what does yolo mean how did i do
when do the clocks go back what do dreams mean how did bruce lee die
when do you ovulate what does 3 mean how does twitter work
when does morning sickness start what does my name mean how did hitler die
when do babies smile what does reem mean how did bob marley die
when do babies start teething what do contractions feel like how do you get thrush
when does i’m a celebrity start what digital camera how does icloud work
when do babies crawl what do you call jokes how do you work out percentages
when do babies start talking what does jls stand for how do you delete facebook
when does winter start what does gangnam mean how do you make pancakes
When E… What E… How E…
when easter 2013 what eats spiders how effective is the pill
when eight bells toll what element are you how effective is the morning after pill
whenever what eats a fox how effective are condoms
when eid 2012 what ethnicity is rita ora how effective is the implant
when evil calls whatever happened to baby jane how enzymes work
when everything’s made to be broken whatever how earthquakes happen
when eagles dare what eats frogs how electricity works
when everything changes change everything what eats slugs how email works
when england won the world cup what elle wears how effective is the coil
when elephants weep what everyone wants how electricity is made
When F… What F… How F…
when feel baby move what film should i watch how far did i run
when father papered the parlour what font how fast is my internet
when friendship kills what foods contain iron how far pregnant am i
when fifa 13
out
what font is this how fast does the earth spin
when father papered the parlour lyrics what football is on tonight how fast is 4g
when facebook started what foods are high in protein how fast does hair grow
when flanders failed what foods contain protein how far is a click
when frederic was a little lad what foods contain vitamin b12 how fast is the speed of light
when fertile what foods are carbohydrates how far is a light year
when father was away on business what face shape do i have how fast can you type
When G… What G… How G…
when god was a rabbit what goes around comes around how great thou art
when goldilocks went to the house of the bears what graphics card do i have how great thou art lyrics
when gotham is ashes what generation is my ipod how great is our god lyrics
when good men do nothing what goes around comes around lyrics how green was my valley
when geeks wed what gets wetter as it dries how great is our god
when god made you lyrics what generation is my ipod touch how great is our god chords
when god made you what gas mark is 180 degrees how great thou art chords
when genius failed what game should i play how good is our school
when giants walked the earth what gets rid of garlic breath how glass is made
when gta 5 out what goes with salmon how gps works
When H… What H… How H…
when harry met sally what hi fi how hot is the sun
when hitler stole pink rabbit what happened to lucy spraggan how high
when harry tries to marry what happens in vegas how high 2
when harry met sally quotes what happened on this day how hot is lava
when halloween 2012 what happens when you die how high do planes fly
when harry met sally soundtrack what happened to april jones how hipster are you
when harry met sally trailer what happens after death how high is mount everest
when he plays piano in the dark what happened to riley in hollyoaks how heavy should i be
when harry met sally putlocker what hurts the most lyrics how he loves us lyrics
when he’s not a stranger what happened to dex in home and away how hurricanes form
When I… What I… How I…
when is easter 2013 what is my ip how i met your mother
when is halloween what is gangnam style how it should have ended
when is children in need 2012 what is love how it works
when is eid 2012 what is the time how it’s made
when is diwali 2012 what is my ip address how is babby formed
when is the world going to end what is the minimum wage how is crude oil formed
when is thanksgiving what is a prime number how is coal formed
when is my mot due what is a verb how is electricity made
when is half term what is 4g how is oil formed
when is the next full moon what is instagram how is the world going to end
When J… What J… How J…
when johnny comes marching home what job is right for me how j say
when jimmy met louis what job should i do how jet engines work
when jesus is my portion what job is right for me uk how joyful bear
when jessie came across the sea what job would suit me how jailbreak iphone 4
when johnny comes marching home lyrics what jobs can you get at 13 how jaws should have ended
when jesus was born what jobs can you get at 15 how jennifer hudson lost weight
when james met robbie what job can i do how julius caesar died
when jelly bean galaxy s2 what job is right for me quiz uk how jump start car
when jesus is my portion lyrics what job would i be good at how john lennon died
when joining a motorway you should what jobs can you get at 14 how jews pray
When K… What K… How K…
when keeping it real goes wrong what katie did how kindle works
when kalin twins what kate wore how kidneys work
when karl met warwick what katie ate how kapow
when kids kill what killed the dinosaurs how kers works
when knights were bold what kind of person am i how kelly osbourne lost weight
when kindle paperwhite in uk what katie does how kids can make money
when kiran met karen what katie did next how kinect works
when kids get life what kindle should i buy how kevlar is made
when kiwis fly what kind of learner am i how kites fly
when kids start talking what katie wore how kinky are you quiz
When L… What L… How L…
when louis met jimmy what laptop how long is skyfall
when love takes over what lies beneath how long does it take to get to the moon
when life gives you lemons what laptop should i buy how long till christmas
when love takes over lyrics what language is this how long do cats live
when louis met what language is spoken in belgium how long does a cold last
when louis met jimmy savile what language is gangnam style how long to roast a chicken
when love walked in what laptop to buy how long to boil an egg
when love and hate collide what language did jesus speak how long to cook a chicken
when louis met the hamiltons what language is spoken in brazil how long does flu last
when love takes over chords what lies below how long do rabbits live
When M… What M… How M…
when my little girl is smiling what makes you beautiful how much is my car worth
when my little girl is smiling lyrics what makes you beautiful lyrics how many calories in a banana
when most fertile what makes a good leader how many days until christmas
when mac met cheese what mountain bike how much is my house worth
when money dies what makes you beautiful chords how many calories in an egg
when mot due what movie should i watch how many left
when morning sickness starts what mobile how much is a first class stamp
when my baby due what motivates you how many days until
when my baby what mortgage can i get how much is child benefit
when my mot due what makes a good teacher how many calories in an apple
When N… What N… How N…
when night is falling what not antiques how not to live your life
when nature calls what not to eat when pregnant how now brown cow
when nietzsche wept what now lyrics rihanna how nuclear power works
when new imac what names mean how not to worry
when nexus 4
back in stock
what nationality is rita ora how not to be boring
when not to have flu jab what not to wear how not to be jealous
when neil armstrong dies what noise does a giraffe make how not to cry
when needs must what network is ee how not to get pregnant
when next full moon what number is this how networks communicate
when new ipad what noise does a zebra make how not to write a novel
When O… What O… How O…
when objects work what on tv how old am i
when ovulate what on tv tonight how old is jerry hall
when one door closes what olivia did how old are union j
when off peak train times what on in london how old are ant and dec
when oil runs out what oil for my car how old is the earth
when our time comes what oil do i need how old is conor maynard
when overtaking at night you should what organs can be transplanted how old is daniel craig
when october goes what on earth how often should you poop
when ovulate after miscarriage what organs can be donated how old is tulisa
when o2 4g what or which how old is nigella lawson
When P… What P… How P…
when peace like a river what pc how pregnant am i
when penguins attack what phone should i get how popular is my name
when pigs fly level 12 what pad how paper is made
when paddy met sally what pokemon are you how paypal works
when parents text what phone how plastic is made
when pigs have wings what price glory how planning
when penguins attack 3 what printer how powerful is the wii u
when pigs fly level 18 what percentage is tax how plants grow
when push comes to shove what pumpkin how painful is labour
when penguins attack 4 what phones have 4g how paracetamol works
When Q… What Q… How Q…
when queen victoria was born what qualifications do i need to be a nurse how quickly does hair grow
when queen victoria died what questions to ask a girl how quickly do antibiotics work
when queen victoria became queen what qualifications do i need to be an architect how quickly can i get a passport
when questions what questions to ask siri how quickly can you fall in love
when quoting in an essay what qualifications do i need to be a lawyer how qr codes work
when queen victoria born what qualifications are needed to be a doctor how quick is 4g
when questioned caution what questions do i ask at an interview how quick is my internet
when queen victoria was born and died what qualifications do i need to be a pilot how quickly can you lose a stone
when queen elizabeth died what questions are asked in a telephone interview how quickly do mice breed
when qualifications fail what questions to ask on a first date how quick is my broadband
When R… What R… How R…
when robbie met james what richard did how rich is the queen
when r u most fertile what rhymes with how rich is bill gates
when rabbit howls what records how rich am i
when ronan met burt what rating is skyfall how rich is simon cowell
when romeo met juliet what really happened how real is made in chelsea
when relationships fail what rhymes with orange how rich is jk rowling
when ramadan 2013 what rhymes with life how rich is richard branson
when ryanair flights released what rhymes with world how rude modern manners defined
when rain clouds gather what religion was hitler how rich is justin bieber
when relationships go wrong what rhymes with me how reliable is the pill
When S… What S… How S…
when saturday comes what star sign am i how stuff works
when she was mine lyrics what should i weigh how secure is my password
when she loved me lyrics what size is a3 how soon is now
when september ends lyrics what should we call me how soon is now lyrics
when should i take a pregnancy test what should i do with my life how science works
when september ends what shop how stean gorge
when santa fell to earth what stove how sweet it is to be loved by you
when skies are grey what should my blood pressure be how solar panels work
when someone dies what should i have for dinner how safe is flying
when she was mine what songs are on just dance 4 how sweet it is
When T… What T… How T…
when the lights went out what time is it how to make pancakes
when to use a semi colon what the font how to write a cv
when to prune roses what to do in london how to lose weight
when the wind blows what time is it in the uk how to save a life lyrics
when the lights go out what time is x factor on how to write a cover letter
when to use an apostrophe what to expect when you’re expecting film how to tie a tie
when to use a colon what to expect when you’re expecting how to draw
when to take a pregnancy test what tv how to work out percentages
when to use what to write in a wedding card how to make scrambled eggs
when to use whom what to take to uni how to make cupcakes
When U… What U… How U…
when u see it what uni how ultrasound works
when u wish upon a star what up how unlock iphone 4
when u say nothing at all what users do how ucas points work
when u want it what used car how uk deals
when uk time change what university is right for me how unfollowed me
when use semi colon what uni course is right for me how ugly am i
when us election what uni course should i do how universities use ukcat
when u believe lyrics what uses the most electricity how update iphone
when u say nothing at all lyrics what uni course is right for me quiz how us government works
when u believe what up gangsta lyrics how use siri
When V… What V… How V…
when vikings attack what van how vaccines work
when vikings attack release date what version of flash do i have how volcanoes are formed
when vampire diaries season 4 what version of java do i have how very dare you
when vikings attack ps3 what version of ie am i using how viagra works
when vodafone 4g what vitamins are good for skin how volcanoes erupt
when vikings attack review what veg can rabbits eat how vat works
when victims fight back what vitamins are good for hair how volcanoes work
when vikings attack trophies what varieties of yeast are used in brewing how viber works
when victims become killers what video card do i have how viruses work
when vikings attack trophy guide what vitamins do what how venice was built
When W… What W… How W…
when will the world end what women want how we do lyrics
when was my house built what weight should i be how we do
when was the internet invented what would you do lyrics how will the world end
when will it snow what week number is it how we do rita ora lyrics
when will i die what was the holocaust how will i die
when was jesus born what was the great depression how will i know lyrics
when was america discovered what was the blitz how were the pyramids built
when was electricity invented what week of the year is it how was venice built
when was facebook created what was the first james bond film how was the grand canyon formed
when will i ovulate what was the industrial revolution how we do chords
When X… What X… How X…
when xbox 720 what xbox do i have how xrays work
when x factor final 2012 what xbox games are 3d how x rays are produced
when xbox minecraft update what xbox should i buy how xbox live works
when xmas tree up what x means how x ray machines work
when x factor on what xbox drive do i have how xbox kinect works
when x factor on tonight what x factor was olly murs in how x-rays work for kids
when x factor final date what xbox 360 do i have how x factor works
when x factor kardashians what xo means how xbmc works
when xmas comes to town lyrics what x factor live how xbox 360 works
when xbox dashboard update what xoxo means how x-ray crystallography works
When Y… What Y… How Y…
when you see it what year is my car how you remind me lyrics
when you wish upon a star what you know lyrics how you like me now
when you say nothing at all what year was 9/11 how your body works
when you were young lyrics what year was my house built how you remind me
when you believe lyrics what you know chords how you remind me chords
when you wish upon a star lyrics what year is y reg how you like me now lyrics
when you say nothing at all lyrics what year is r reg how your body works magazine
when you were young what your name means how you doing
when you believe what you talkin bout willis how you remind me tab
when you’re gone what you know how you doin
When Z… What Z… How Z…
when zachary beaver came to town what zone is east croydon how zyzz died
when ziggy played guitar what zone is kingston in how zac efron packs on muscle
when zara winter sale starts what zone is clapham junction how zopiclone works
when zara sale what zone is watford junction how zip files work
when zombies attack what zone is twickenham how zippers work
when ziggy played guitar book what zone is north greenwich how zip files
when zayn malik birthday what zone is staines in how ziinga works
when zara sale 2012 what zone is stratford howzat
when zeus died what zone is earls court how zest lemon
when zaidy was young what zone is elephant and castle how zulily works

100 Digital Publishing Influencers

Here’s a list of ‘100 digital publishing influencers’, put together by:

1. Archiving tweets from the #digiconf13 hashtag.
2. Compiling a set of twitter stats for everyone using the hashtag.
3. Running that through peerindex’s (somewhat arbitrary) ‘influence’ ranking tools.

Drop me a note at @danbarker with any questions.

It’s not perfect, but it shows it’s fairly easy to go from nothing, to a rough picture of a group of influencers within a particular area without much trouble.

If you’d like to be added to the list, or have suggestions for some who should, do drop me a note at @danbarker

Marketing an Ecommerce Site on a £10k Budget

Here are lots of good, useful, interesting answers to the hypothetical question: “How would you market an ecommerce site on a £10k per year budget?”.


£10k Marketing Budget Challenge

What would you do if you had a fixed £10k budget to market an ecommerce site for the next year?

Storified by dan barker· Wed, Feb 27 2013 14:58:33

Twitter #Ecommerce Q: What would you do if you had a fixed budget of £10k to market an ecommerce site for the next year?dan barker
@danbarker 1) Hire a part-time writer that understands the brand and social. 2) Produce and distribute shitloads of quality content.Chris Lake
@danbarker what @lakey said plus a good customer based post-order email strategy and ways to maximise UGCAlex Moss
@danbarker Need to show ROI to gain next contract. Your decisions become crucial – what provides more return – PPC, SEO or CRO?Future State Digital
@dergal @danbarker I’d probably do the same. You’ve only got a year to build the business, just don’t spunk it all in the first 2 weeks.Matty Curry
@danbarker produce lots of words and pictures relevant to market & put them online w/value add for subscribers.Ruben Lightfoot
@danbarker Depending on an agreeable CPA, it’d be PPC. Then again, I am biased :-)Shaun Causer
@danbarker develop an email mkt strategy that coincides with your social media and web content strategy.Matthew Adams
@danbarker Hire a freelance/part time copywriter and generate as much quality and meaningful content as possibleMike Upton
@danbarker Got to capture the status quo first. To be honest, 10k on improving stock control could "make money" for the clientFuture State Digital
@danbarker conversion optimisation 1st, then some retargeting and look-alike modeling campaigns. Not sure if 10k will take you very far thouKarine Nascimento
@danbarker save it all and go large in December :)Rob Barham
@danbarker for the next year, eh? I like the PPC method, so long as it was tailored + reinvestable. Content might take too long to pay back.Charlie Southwell
Interesting in the response to that ‘£10k marketing budget’ question – Lots of people define ‘conversion optimisation’ as marketing. You?dan barker
@danbarker I agree. I do it, and ‘marketing’ is in my job title. There ya go!Michel Hendriks
@danbarker Normally comes from same budget "pot" but of course you need traffic before you can testRob Barham
@danbarker conversion optimisation assumes there’s already traffic.Ruben Lightfoot
@SEMantiks @danbarker my view is that as we know nothing about this "ecom site" we’re marketing, building on-page value is key.Ruben Lig必利勁
htfoot
@SEMantiks @danbarker but if the site is good and tells a good story, CPA PPC is a good way to ensure good ROI.Ruben Lightfoot
@rubenlightfoot @SEMantiks @danbarker indeedy, as long as you have a good product and decent site, your priority should be volumeMatty Curry
@mattycurry @rubenlightfoot @danbarker I’d agree Matty, like Dan said, where does UX and conversion optimisation end and marketing start.Shaun Causer
@danbarker optimisation part of marketing. So are surveys, usability + other market research, I think. Original q more about promotion.Tim Leighton-Boyce
“@timlb: @danbarker optimisation part of marketing. Usability I would qn!!Mark Pinkerton
@timlb @danbarker Dan – nice topic. Im not sure it does fall under Marketing.. I’m getting some ideas for a blog post… 🙂 Great convo!Daniel (WebAnalyst)
@SEMantiks @mattycurry @danbarker Broadly, UX & CRO = changing what you already have. Marketing = Adding something new.Ruben Lightfoot
@danbarker Content, content, content, social and email. In that order.Dan Goodfellow
@danbarker Test and develop conversion funnel, build an audience through blog and email, then SEO and landing pages.9.9k. £100 for beerDaniel Truman
@danbarker Point 2 – blogging, wordpress, tweeting and linking without spamming and using these keywords can still help with traffic drive!Eddie Stopford
Thoughts? RT @danbarker: What would you do if you had a fixed budget of £10k to market an ecommerce site for the next year?Chris Lake
@lakey @danbarker Pray your sales target isn’t >£1m!Andy Harding
@lakey @danbarker Get another job.Manley
@lakey @danbarker spend it on wine then panic.Alexander Velky
@AlexanderVelky @danbarker Most realistic answer yet.Chris Lake
@danbarker outreach to influential people to promote the product/ brand. Maybe a nice gift basket of product.Mike Robertson
@danbarker depends on the sector. If it was seasonal and I’d get another 10k next year, I’d probably blow the lot on in season ppc.Joshua Geake
Nice! @dergal put together his thoughts on "what to do with a fixed £10k marketing budget": http://usablecontent.co.uk/the-10k-challenge/ #thedigitalsdan barker

Acid Attacks & Online Crime Research

There’s a story in the news at the moment about a woman (Naomi Oni) who was attacked with acid on the way home from work, almost lost her sight as a result, and had her skin badly burned.

The Follow-up Story: “Was it self-inflicted????”

A series of follow-up stories ask “Did she actually do this to herself???“. Here are a couple of headlines from The Independent & The Daily Mail:

inheadline
Headline from the Independent
dmheadline
Headline from the Daily Mail

The Two Facts Behind These Headlines

Each of these headlines is based on 2 facts (the second is key):

  1. The police have taken her laptop as part of the investigation
  2. Naomi Oni had previously searched Google for terms related to ‘acid attacks’, having seen a documentary on a woman called Katie Piper, who was herself attacked with acid.

The detail of exactly which terms she searched for is not included in any of the articles; only that she had searched & visited resulting pages related to acid attacks, and related to Katie Piper.

A Missing Fact: People Search For This Stuff Whenever it Hits Headlines

I don’t know the details of Naomi Oni’s case (the key detail would most likely be the actual terms she searched for), but it’s worth pointing out that whenever an unusual crime is featured on TV/in newspapers, people search for the crime itself in droves online.

Here are a couple of trend graphs to bear that out. Each of these graphs shows the period within which Naomi Oni’s story hit the headlines, and when she herself was featured on TV. As you can see from both graphs, there is a massive spike of interest in searches online when the story hit the headlines, with a minor bump in January, and a much bigger bump when it was featured more widely nationally.

Google Trends Data for ‘Acid Attack’:

 

acidgoogle

Note the bumps in Jan/Feb. The first as the story is picked up, the second as it is featured in greater detail after she gives an interview.

Wikipedia Page View data for the ‘Acid Throwing’ page:

acidthrowing

Again here, a small bump on the wikipedia ‘acid throwing’ page as the story is first covered, and an enormous spike that coincides exactly with the broadcast of an interview with her, covered by the BBC News.

Summary

  • This woman may or may not have inflicted this on herself, but the detail in the articles (the fact that she had searched for acid attacks online having seen a documentary) is just not enough to draw any sort of conclusion at all – it is a very common behaviour.
  • The fact that she searched for ‘acid attack’ having seen a documentary on Katie Piper is not unusual in the slightest.
  • The knock-on effect of this woman’s story is that tens of thousands of other people have now searched for ‘Acid Attacks’ & ‘Acid Throwing’ onliine.
  • Every newspaper mention of ‘acid attacks’, or any unusual crime, essentially acts as an ad for the phenomenon, leading people to further research it online.

Site Speed Benchmarking

Google Analytics & Site Speed – Benchmark Report

I’m putting together a free ‘Google Analytics Site Speed’ benchmark report at the moment (an ebook basically), as I’ve specifically been asked about it by a few clients who are really interested in site speed, but have had trouble with the standard Google Analytics info.

I thought I’d open that up to other people here, either to be included in the benchmarking, or to receive the free report. The report will include:

  • How Google Analytics calculates site speed data, and how to improve data collection to improve it.
  • All of the caveats, how you can avoid them, and how to easily get more meaningful numbers from Google Analytics itself.
  • Actual benchmark data from a series of (anonymised) websites. (so that rather than asking “is 5 seconds average good?” you can see data for other sites)
  • How to compare your site against the benchmarks, and how to track site speed ongoing.
I have about 20 sites signed up so far to be included in the benchmarking. Most are in the 100k-1million visits per month range, with a couple smaller and a couple much larger. If you’d like one of your sites to be included in the benchmarking, please do fill in your info below.
Equally, if you’d just like a copy of the free report when it’s complete, fill in your info below.

[contact-form-7 id=”493″ title=”Contact form 1″]

 Thanks! And do feel free to pass this along to anyone else you think may find it useful.

Google’s 300 Million User Olympic Experiment

Google’s Enormous Olympic Experiment

Google have launched lots and lots of Olympic content within their main search results. They have also created a neat user interface to join all of this together and, in doing so, have essentially created a giant Olympics ‘website’ with tens of thousands of pages, all integrated directly among search results themselves.

Other search engines have included medal tables, and basic information around The Games. This goes a little further, removing much of the reason for searchers to visit the official London 2012 site and broadcaster sites. It also points to the future of Google’s “Knowledge Graph” project, and how this may affect other website owners.

This post covers the Olympic ‘website’, pulls out some specific examples from the UI (with notes), and then talks about the implications for the future. It’s split into 4 sections:

  1. The Background.
  2. Google’s Olympic “Website”.
  3. An explanation of the scale of this experiment.
  4. Some thoughts about future implications.

 

1. The Background

When Google first launched AdWords it was easy to spot the tweak itself (“they’re showing ads!”), but it was also very easy to miss the implications. Nobody would have said “that’s going to make Google the most important company in the world”. Similarly, when Google started talking about “The Knowledge Graph”, it was met with a similar shrug (“they’re showing facts??”). But the way they’ve used this to present Olympics data may have implications for every website owner.

Here’s a search for ‘London 2012’ at the moment:

The right-hand side over there is the ‘homepage’ in their Olympic website.

And here were 4 quick thoughts about that from Google+:

More interesting than that though: All of those links over on the right are clickable, taking you to subpages within a gigantic, constantly updated Olympic 犀利士
‘website’ that overlays itself around search results.

2. Google’s Olympic ‘Website’?

Google introduced “The Knowledge Graph” earlier this year. The explanation was that they were now going to show facts & figures in the right-hand column of search results. For example like the following:

Where that differs to what they’ve done around the Olympics is that their Olympic results have A) a set of user interface elements specifically for the event and B) a fully self-contained navigation structure C) appear globally (whereas ‘knowledge graph’ content is largely reserved for the States).

In other words, Google have created a complete ‘Olympic Website’ within the right-hand panel of search results. Rather than linking off to other sites, 50% of the page on any search closely related to the Olympics is now Google’s own content (or, rather, other content presented as Google’s).

To contextualise that ‘50% of the page’ bit further: The Olympics is the biggest event in the world, taking the biggest chunk of ‘event advertising’ budget from the world’s biggest brands, and Google have chosen to ditch their right-hand ads area (and in some cases the ‘top’ ads area) in favour of showing ‘their own’ content.

This happens on core olympic phrases (‘London 2012’, ‘Olympics’, ‘Medal Table’, etc), but also on much wider terms. Here’s an example of a ‘long-tail’ Olympic phrase, followed by a comparison of the ‘Google’ areas vs other areas:

Here’s the comparison of the ‘Google data’ there vs actual search data leading to other websites:

(Why visit the official site (in pink), when you can stay inside Google’s hedged garden? (in green)).

Here’s a breakdown of the different elements contained within this Olympic content:

Google’s Olympic ‘Site’ contents

This Google embedded olympic ‘website’ includes the following:

  1. Every participating country. (205 of them I think, including the independents)
  2. Every sport (eg. ‘swimming’; 36 of them in total according to the official site; 26 according to Wikipedia (!))
  3. Every ‘event’ (eg. ‘men’s 50m freestyle’. There are 34 of these within ‘swimming’ alone)
  4. Every medal. (personalised to pull out local medals based on your location)
  5. Every competitor position throughout both heats & finals, in every event. (the UK alone has 541 athletes, including team sports)
  6. Details of world records. (from wikipedia)
  7. Links to the appropriate place on the official website. (no doubt negotiated to allow them to do all of this)
  8. Links to watch online (personalised depending on the country you view from)

Here are some examples of how this appears.

Examples: Core Olympic Terms

Here’s what shows when you search ‘Olympics’:

The Medal Table

And here’s what shows when you search ‘Medal Table’:

You’ll note that appears in the central search pane, not on the right-hand side.

Country Terms

There’s a country page for every single country. You can reach these by searching for “London 2012 [Country Name]”, or other related phrases like “[Country Name] Olympic Team”, or in some cases things like “TeamGB”. You can also reach these by clicking any of the links within the Google ‘site’ itself.

Here’s the example for the USA team:

Clicking any of the links there takes you to another page within the ‘site’. Eg. the ‘Swimming’ link takes you to a hub page…

Sports

Every sport has its own ‘hub’ page, with links to all of the individual events within the sport. Here’s the ‘Gymnastics’ hub page:

So, for example, a Google search for ‘swimming’ no longer shows the ads it used to, it instead shows content similar to the above.

In most cases, the right-hand results appear fully expanded. In a few cases they appear like this:

And below these Sports pages are individual event pages, for example:

 

3. Just How Big is Google’s Experiment?

So Google have essentially created an entire, real-time Olympics website overlaid on top of search results. All of the content is readily available on the official site, and on a number of broadcaster sites. That’s quite a big experiment.

The Olympics is by far the biggest global event of the year; and by doing this they are foregoing lots of ad revenue. By doing this they are also training lots of users how to use the right-hand sidebar in this context. It’s worth taking a look at how many users might experience it. Here are some back of the envelope calculations:

There are 3 main entry points to all of this:

  1. Click on any Google Doodle  over the period of the Olympics. They all lead to a different ‘sport’ page.
  2. Search for any of the sports-related terms.
  3. Search for anything Olympics related.

 

1. How Much Doodle Traffic Sees This?

At the moment, every Google Doodle points to one of these Olympic pages. Here’s the ‘Fencing’ example:
 

 

To estimate how much traffic a Doodle generates, let’s look at an example: Amelia Erhart’s birthday was a week or so ago and she was featured on a Google Doodle. This is the graph of her Wikipedia traffic over the last month:

That’s 1.776621 million views in a single day. Her Wikipedia page is the 2nd result for her name so, if we take an optimistic view of how many people would click it (25%), that means her doodle generated roughly 7 million searches for her name in a single day. Across the 2 weeks of the Olympics, we can therefore roughly estimate the doodles will cause close to 100 million searches.

2. How much ‘Sports’ Traffic Sees Google’s Olympics Content?

The next traffic entry point is ‘sports’ related searches, many of which show these Olympic pages as results.

Monthly ‘phrase’  match for “Basketball” gets 20.4m monthly searches. So if we’re pessimistic there and estimate only 25% of those show the Google olympic page, that’s still 2.5 million searches over the 2 weeks for that sport alone (one of 36). Let’s assume that basketball is representative, that gives us 90 million searches across the 36 sports.

3. How much pure ‘Olympic’ Traffic Sees the Content?

Finally, we have people searching specifically for Olympics related traffic.

Here’s the brilliant Alex Balfour (do follow him on Twitter if you are not already), head of new media for London 2012, explaining just how much interest there is in the Olympics:

So, if we pessimistically assume another 100 million ‘Olympics’ specific related searches over the 2 weeks, we’re close to 300 million searches displaying Google’s olympic-specific results. And that excludes the Paralympics.

Experiment Size Summary

Summary: We can assume Google are training users across roughly 300 million searches how to use these types of results. We can also assume they’re foregoing much of the ad revenue across these 300 million searches.

Even if those numbers were out by a factor of 10, that’s still enormous. And as we’ve been pessimistic in all our numbers, it could just as easily be ‘300 million users’ rather than ‘300 million searches’.

4. Future Ramifications

It may be that this is all just a bit of fun. But rolling out these big new UI changes for The Olympics is quite a big bet. It may well be that there is strategy behind this.

Here’s an example of how 4 recent strands of Google activity could tie together nicely alongside this. The 4 strands are:

  1. The Knowledge Graph.
  2. The Walled Garden.
  3. Attribute-Based Searching & price comparison.
  4. Paid Inclusion.

If we add that all together, this type of UI may be a useful model for Google to replicate entire websites worth of content alongside search results, and to expand its ad revenue further in future.

1. The Knowledge Graph

Google officially announced The Knowledge Graph, and have been pushing this in the states. At the moment this is purely informational, and usually appears on terms with no ‘buying intent’ (ie. terms where you wouldn’t normally see ads).

The Olympics is the first time the UI elements from this have been used alongside search results in anything other than a ‘Wikipedia-lite’ type way. Google show here that – rather than simply individual collections of data points – they’re happy to recreate full, cohesive ‘websites’ of content if it suits their needs.

2. The Walled Garden

Facebook is very much a walled garden, trying to create its own fully self-contained web within the web. Facebook tries very hard to suck visitors in as often as it can, but does all that it can and incentivises advertisers to avoid giving them options to leave the garden. Twitter appears to be going down the same route, closing off APIs, bringing display of photos and videos within their own interface.

Google have also made several moves toward this over the last few years. To mention just 3:

  • Pushing Microformats and author information, which allow Google to understand content and give them the context needed to redisplay it themselves in any format they choose.
  • The almighty ‘Not Provided’ debacle, whereby Google now hold back masses and masses of important data from website owners, all of which used to be seen as ‘quid pro quo’ for allowing Google to use our content.
  • Google+ itself, which encourages both brands and users to create more content on Google’s own properties, rather than to try and suck visitors away from Google.

Moving visitors away from Google and on to their intended destination used to be Google’s core purpose. Now they would prefer that users’ ‘intended destination’ is Google itself.

This fits in very nicely with that. All of the information in Google’s Olympic ‘site’ is already out there on other websites, but they would now prefer you to find the information without leaving Google itself. These UI elements again give them a great way of doing that with all types of content, and to tie that together into a cohesive, navigable architecture.

3. Attribute Based Product Search

The entirety of the Knowledge Graph, and Google’s Olympics ‘site’ are based around a UI and data that lend themselves perfectly to attribute-based product search.

Google recently bought 2 different ‘attribute-based’ price comparison engines: ‘Beat That Quote’, a UK-based price comparison site and ‘SparkBuy’, a Seattle-based laptop comparison site.

Also along these lines, Google’s ‘Credit Card Comparison’ UI and entry point have been tweaked recently in the UK:

Google have also launched a few other attribute-based search tools themselves, with fairly neat UIs, including:

Just as the Olympic site lets you browse and narrow down between ‘Countries’, ‘Sports’ and ‘Medals’, it is not much of a stretch to see that this could just as easily be ‘Brands’, ‘Categories’ and ‘Products’. If you take a look at the ‘flights’ & ‘cars’ comparison sites above, you’ll see elements from each could fit nicely into the Olympic model.

4. Paid Inclusion

One final piece in this is the change of Google Shopping from a ‘free’ service to a paid model. The official story here was that this was to improve the quality of data by discouraging advertisers who submitted anything and everything with very little accuracy.

But fitting this with the type of UI used in the Olympic ‘site’, it does 2 things from Google’s point of view:

  1. Allows them to gather far more ‘attribute-based’, relational data from product advertisers, and incentivises them to ensure its accuracy.
  2. Introduces the ‘paid inclusion’ model, which means advertisers no longer bid based on keywords specifically, but based purely on their willingness to pay if a product is clicked.

Once this is fully working, it allows Google to choose how and where products are displayed, whereas previously those have been the choice of the advertiser. Again, that fits in perfectly with the UI elements here to allow Google to show ads that users have ‘navigated to’ rather than ‘searched for’.

As just one example of how this may benefit them: Whereas a search for ‘Amazon’ reaps Google just a few pennies if the user clicks on the Amazon brand PPC ad. If they were able to bring all of Amazon’s products into their own UI, and train users to browse through those on Google itself, they would reap far more than a few pennies each time the user jumped off to a product page.

Adding this all Together

Adding all of this together, and the new UI areas Google is testing would work equally well for both pure content, and for paid inclusion ads.
  • From a pure content point of view, the new UI elements work very nicely for recreating complete ‘content’ websites alongside search results.
  • From a product point of view, just as the Olympic site lets you browse and narrow down between ‘USA’ to ‘Tennis’, to ‘Medal Tables’, this could just as easily be ‘Samsung’, ‘Phones’ and ‘Galaxy S3’. It would not be such a stretch to extend this to recreate the full ‘product discovery’ phase of ecommerce sites.

And of course, by launching the UI elements for this tagged to such a huge event, they are able to gather data extremely quickly on its use, and to educate a huge mass of users in how to use these elements.

What do you think?

What do you think of Google’s Olympic content? Is this just a nice user interface piece Google have put together to help us all? Does it point at other changes? And what  would you do if Google did this to your niche?

ps. big thanks to the many people speaking about this on Twitter, including @danbellj, @StokedSEO @wilreynolds, @dannysullivan.

Increase the Chance Readers Will Share Your Content

How to Improve the Chance Readers Will Click Your ‘Like’, ‘Tweet’ & ‘Share’ Buttons

This blog post offers 5 simple steps to improve the likelihood that readers will tweet, share, like, or ‘plussify’ (is there a word for google+?) your content.

As ever, this will not work if your content has no natural value (or no perceived value) in the first place. This article assumes that you are putting some genuine effort into content.

There is an image accompanying each step: Look closely to spot the simple tweaks.

The Example

Below is an image taken from the foot of an article from The Guardian.

Looking just at the area at the bottom of the image, you’ll recognise a really common way of displaying ‘share links’. This is basically the ‘checkbox’ implementation that you would apply if someone asked you “could you add some share links to our articles?”

Below, we’ll make a few tweaks to this to increase the likelihood of shares.

 

Step 1: Remove the Ringfence

In the image above, you’ll notice that the ‘share’ buttons have been grouped together & ringfenced into a little block in the page. This looks neat aesthetically, and the reason that it looks neat aesthetically is that they are essentially rinfenced into a  block that is easy for your brain to understand “that’s the share button area”.

By ringfencing it like that, and easily identifying it as the ‘share button area’, that automatically tells people who habitually use these links “your sharing stuff is here. click us!” But, of course, it has the negative side effect of saying to everybody else (who does not habitually click sharing buttons) “feel free to ignore us – this entire block is just the sharing stuff you always ignore!”.

Here’s the same area with that ringfencing removed, and the share buttons placed directly into the ‘content’ area:

Not such a big difference, but the equivalent of placing them as ‘the next logical thing to look at’, rather than a dead end stop.

 

Step 2: Add ‘Social Proof’

‘Social Proof’ is a bit of a cliche, but – speaking incredibly generally – if you show someone that others have taken an action before, they are more likely to take it themselves.

There are many ways to do that, the most simple being to automatically include the number of tweets/likes/shares.

 

Step 3: Remove the ‘Choice Paralysis’ or ‘Choice Blindness’.

Again speaking very generally, if you offer someone a choice of 5 things, it is far harder for them to decide than  if you offer just 1 or 2.

If it is more important to your business to get ‘tweets’ than it is to get ‘shares’, prompt for the ones you want.

Above we’ve included just 1. It’s often better to make big changes first & then taper down, than to go the other way round.
 

Step 4: Add a Prompt

Many people are not in the ‘habit’ of sharing content directly from web pages. It is not always appropriate, but a simple, friendly prompt can sometimes help to temporarily break that ‘not sharing’ habit on your page:

 

Step 5: Give it a Go.

Test this and see what actually works for you.

Everything here is a rule of thumb that has worked on some sites and for some audiences, but may not work on others. If you like, it would be very easy to A/B test each of them (for example, it may work better for some audiences if you dramatically highlight your ‘social sharing’ block, rather than simply place it in the content area).

If A/B testing is too much effort, simply take the less scientific approach & try things out for a limited period of time to see if you can judge any change.

 

That’s it

Please do leave feedback in the comments below. And of course, please do share this article if you think others would find it useful!

Joey Barton’s Self Promoted Tweets

Is Joey Barton Paying for Twitter Followers?

Joey Barton is a premiership footballer & is a well-known/controversial celebrity (if you’re reading this, you’ve probably heard of him).

During the last day of the premiership his name trended on Twitter for a while in the UK after he ‘seemed to’ attempt to headbutt & kick a couple of opposing players.

But this is a note about his twitter use, rather than his life as a footballer.

Here’s a screengrab of his timeline:

The odd thing you may notice there is the orange ‘Promoted Tweet’ icon underneath the top tweet. Here’s a close-up:

You’ll see there the line reads ‘Promoted by Joseph Barton’ – ie. Joey Barton seems to have ‘promoted’ the tweet himself.

‘Promoted Tweets’ are very common among advertisers, but are pretty much unheard of for individuals. Here’s what it means to promote a tweet:

In other words: Twitter says Joey Barton is promoting his tweets. Twitter says that promoted tweets are paid for. Therefore it looks like Joey Barton is paying to promote his tweets in order to reach a wider audience.

Strange, & quite clever. What do you think?